Jessica Mondillo’s Blog

$0.33 Gas. Were the buyers greedy or smart?

13 December 2007 

At the Trig’s Minocqua Shell gas station in Wisconsin, gas was mistakenly priced at $0.33 a gallon on December 9th.  IN less than two hours, 586 gallons of gas were bought by 42 customers.  The manager and owner are upset that people would take advantage of an employee’s mistake of putting the price at $0.33 instead of $3.30 a gallon.  The business lost over $1700 dollars.

The manager is upset and feels that the consumers were being dishonest by buying the gas at a price that they knew was wrong.

Personally, I do not think the consumers were wrong to buy the gas.  It is the responsibility of a business to correctly price their product.  I do feel bad for the owner since it was a mistake on the part of their employee but the customers paid the marked price.

And how is a consumer suppose to know if a price is correct?  Yes, $0.33 for a gallon of gas is cheap, but many gas stations put their gas at very low prices to get publicity, and thus MORE business.

I don’t think these consumers were being greedy, they were being smart shoppers and should not feel obligated to reimburse the station for lost money.  The employee who put up the wrong price is the one responsible for this business’s loss, not the consumers.


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